
About us
Born from passion, fueled by a purpose
SuperStar Naturals is more than just a hair care brand; it's a movement, an ode to the beauty and resilience of natural hair.
We're here to empower women of color to embrace their curls, coils, and kinks with confidence, providing them with the tools and knowledge to achieve healthy, vibrant hair that radiates from within.

The Twist-out Queen
OUR FOUNDER
Collette Small, affectionately known as the "Twist-Out Queen."
She's recognized for her thick healthy hair and defined twist-out styles that last for days. As a hair enthusiast who has been natural for over a decade, she has always loved sharing tips on how to obtain healthy beautiful hair. Her friends, family, and even strangers see her rocking her big defined curls and ask her for styling tips.
Realizing her advice gave women the courage to wear their hair naturally, she set out on a journey to help more women feel courageous and beautiful.
Combining her degree in Business Management and Marketing, and using her corporate experience in the healthcare industry she conducted countless hours of research and development to create Superstar Naturals.

Natural and Nourishing
Every SuperStar Naturals product is meticulously crafted with vegan and natural ingredients, carefully selected for their quality and effectiveness. We believe in harnessing the power of nature to promote hair growth, invigorate the scalp, and restore strength and moisture to your natural hair.

Empowerment & Education
We're about empowering women to embrace their natural beauty and become their own hair care experts. Through educational resources and a supportive community, we're here to guide you on your healthy hair journey.

Style with Confidence
We understand that healthy hair is just the beginning. That's why our products are designed to deliver the styling results you desire, from defined twist-outs to frizz-free curls. We want you to feel confident and radiant, ready to conquer the world with your crown held high.